Lebron James scheduled to open clothing store called Unknwn Dec. 16th at Aventura Mall (FL).  

HYPEBEAST

 

After much speculation and the infectious buzz of a new day in fashion growing to a feverish pitch, the highly anticipated lifestyle retail space Unknwn sets to open its doors on December 16 inside the Aventura Mall in Aventura, Florida. While new store openings always generate buzz, it’s the co-founder of Unknwn, LeBron James, that has sent fashion freaks and basketball maniacs into a tizzy. The grand opening will unveil special collaborative products, private label offerings and an exclusive appearance by King James himself.